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The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under  Armour | Inc.com
The $14 Billion Man: Why Nike Lost NBA Superstar Stephen Curry to Under Armour | Inc.com

Under Armour Has High Hopes for Stephen Curry Shoe Launch in Battle Against  Nike | Ad Age
Under Armour Has High Hopes for Stephen Curry Shoe Launch in Battle Against Nike | Ad Age

Stephen Curry's shoes were banned by the NBA because of Nike
Stephen Curry's shoes were banned by the NBA because of Nike": How the NBA's deal with Nike had the Under Armor Steph Curry 4's outlawed - The SportsRush

Under Armour Made History with Steph Curry...Now What? | Complex
Under Armour Made History with Steph Curry...Now What? | Complex

The Shocking Reason Nike Lost Stephen Curry to Under Armour | Fortune
The Shocking Reason Nike Lost Stephen Curry to Under Armour | Fortune

What Pros Wear: Steph Curry's Under Armour Curry 6 Shoes - What Pros Wear
What Pros Wear: Steph Curry's Under Armour Curry 6 Shoes - What Pros Wear

In Sneaker Wars, It's Also Curry (Under Armour) vs. James (Nike) - The New  York Times
In Sneaker Wars, It's Also Curry (Under Armour) vs. James (Nike) - The New York Times

You Won't Believe How Nike Lost Stephen Curry To Under Armour |  ThePostGame.com
You Won't Believe How Nike Lost Stephen Curry To Under Armour | ThePostGame.com

Five Reasons Why Nike Passed On Steph Curry - SneakerNews.com
Five Reasons Why Nike Passed On Steph Curry - SneakerNews.com

How Under Armour snatched Stephen Curry from Nike's grasp – The Mercury News
How Under Armour snatched Stephen Curry from Nike's grasp – The Mercury News

Stephen Curry set to leave Nike for Under Armour - SportsPro
Stephen Curry set to leave Nike for Under Armour - SportsPro

ESPN's epic on Nike losing Steph Curry: Yes, that 4:13 Bible reference is  part of the story — GetReligion
ESPN's epic on Nike losing Steph Curry: Yes, that 4:13 Bible reference is part of the story — GetReligion

Joe Pompliano on Twitter:
Joe Pompliano on Twitter: "Stephen Curry & Under Armour officially launched the Curry Brand today, attempting to emulate Nike's success with Michael Jordan. The interesting part? Nike missed out on Stephen Curry

TrueHoop Presents: How Nike lost Stephen Curry to Under Armour
TrueHoop Presents: How Nike lost Stephen Curry to Under Armour

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry -  Sports Illustrated FanNation Kicks News, Analysis and More
Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

Under Armour's Curry Two: Why does Stephen Curry wear such corny sneakers?
Under Armour's Curry Two: Why does Stephen Curry wear such corny sneakers?

Thanks To NBA All-Star Stephen Curry, Under Armour Basketball Poised To  Dethrone Nike and Adidas
Thanks To NBA All-Star Stephen Curry, Under Armour Basketball Poised To Dethrone Nike and Adidas

Rare, Game-worn Stephen Curry Nikes to be Made Available for IPO - Boardroom
Rare, Game-worn Stephen Curry Nikes to be Made Available for IPO - Boardroom

Nike Lost Stephen Curry in Part Due to Mispronunciation of Name, Slideshow  Error | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
Nike Lost Stephen Curry in Part Due to Mispronunciation of Name, Slideshow Error | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

Stephen Curry Leaves Nike For Under Armour
Stephen Curry Leaves Nike For Under Armour

Under Armour launches a brand with NBA star Steph Curry
Under Armour launches a brand with NBA star Steph Curry

Stephen Curry Joined Under Armour After an Embarrassing Nike Presentation
Stephen Curry Joined Under Armour After an Embarrassing Nike Presentation

Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry -  Sports Illustrated FanNation Kicks News, Analysis and More
Former Nike Executive Explains Botched 2013 Meeting with Stephen Curry - Sports Illustrated FanNation Kicks News, Analysis and More

NBA fans make fun of Nike after the Steph Curry story resurfaces
NBA fans make fun of Nike after the Steph Curry story resurfaces

Why Did Stephen Curry Leave Nike to Join Under Armour? - Sportsmanor
Why Did Stephen Curry Leave Nike to Join Under Armour? - Sportsmanor

Stephen Curry Will Have His Own Brand At Under Armour, Just Like Michael  Jordan And Nike - Fadeaway World
Stephen Curry Will Have His Own Brand At Under Armour, Just Like Michael Jordan And Nike - Fadeaway World

Under Armour's Stephen Curry basketball shoes rank fourth, survey shows –  Baltimore Sun
Under Armour's Stephen Curry basketball shoes rank fourth, survey shows – Baltimore Sun

New Stephen Curry sneakers may financially boost Under Armour – CNS Maryland
New Stephen Curry sneakers may financially boost Under Armour – CNS Maryland