Alessandro Benetton on building a brand out of controversy | Campaign US
Human Capital — Chris Rickaby
10 Most Controversial United Colors Of Benetton Ads - FriendlyStock
Benetton's Confusing Legacy of Brand Activism | by Jeff Swystun | Medium
United Colors of Benetton unveils new campaign #UNITEDBYVOTE
Cause related marketing
United Colours - Equality for Women across the Globe - Italy Travel and Life | Italy Travel and Life
Benetton to actively help in solving social issues:John Mollanger, Chief product and marketing officer - The Economic Times
What Is Cause-Related Marketing?
PDF) Marketing communication analysis of benetton PR campaigns
How Benetton is changing its colours
PDF) Pushing the limits of advertising. How United Colors of Benetton used shockvertising in its advertising campaigns.
What Is Cause-Related Marketing?
United Colors of Benetton is Back
Benetton shows its true colours and commits to toxic free fashion - Greenpeace International - Greenpeace International
Benetton Invented Modern Marketing | by Kingsland | The Startup | Medium
PDF) United colors and untied meanings: Benetton and the commodification of social issues | Long Yuan - Academia.edu
THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Benetton Organizing Clothing Drive - The New York Times
How Benetton is changing its colours
United Colors of Benetton pdf
